Amazon Whisperer

·        Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money. 

Revenue drivers for Your Next Destination, which will offer a sustainable parking lot to a large population, i.e. students, and big cities, will include VIP parking and different types of decals for parking. People can purchase either six-month decals or year-long decals. They’ll get a discount if they even buy the four-year decal, because we’re students, and it isn’t as big as a commitment as college. Plus, it doesn’t have to be paid all at once.

·        Describe what kind of product offering you believe should be next. What's the next thing your customers want?

I’m not sure if I can add on to this. I guess what students will want is a way to get to campus directly. Initially, I had planned to include a metro system that connected from the lot to campus, or the main destination. That, however, can be an upgrade. In that sense, they’ll have to buy a decal to park their car in a safe environment (the lot), and then a ticket for the metro. Ideally, we’d want to give it to them for “free,” with the price of the metro ticket already in the decal.

·        Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?

It’ll enhance the customer experience because then they won’t have to worry about getting to campus directly, or being late, or being dependent on buses. All in the north, you see metro systems. Here in Florida, not so much. I think there’s a need for it, especially in bigger cities. It’ll help create trust between customers and Your Next Destination, because the plan is to offer them a one-package deal for all their parking needs.

·        Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.

I don’t believe that my product can be found on Amazon. When I searched, I only found books with the words “parking lot” in the title and a giant stencil for a handicap parking spot.

·        What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?

Again, I was not able to find my product on Amazon.