What surprised me the most was probably the idea of an
innovative strategy and how you can’t really do a one-fit-all method to every
type of innovation. At the same, it’s not surprising to think that the method
Apple uses won’t work for everyone.
What kind of confused me were the different types of innovation.
Again, the world of entrepreneurship gets complicated and detailed. The author
writes that the best way to think of all the innovation methods as “The Innovation
Landscape Map.”
If I could ask the author two questions, they would be: Why
is routine innovation the most used method? And how should an entrepreneur go
about picking a type of innovation? Should they try each one?
I don’t think the author was wrong about anything. I think
the different methods of innovation are interesting, and it's going to be
interesting to watch the companies continue to grow and expand and how the
internet is going to change those methods.
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