Mu Unfair Advantage

My resources:

1. A large body of people

For this project, I will need a targeted demographic. I will need a large body of people, or else the sustainable parking lot will be pointless. It’s valuable, because it what drives the product. You cannot replicate any large body of people; everywhere you go, the needs will be different. That’s why I believe the UF population is unique because the population has a need for parking.

2. Sustainability experts

Sustainability experts will be necessary to help me figure put to what extent I can make the parking lot sustainable. They’ll also be necessary because I don’t understand the pros and cons of sustainable products. I’ll need their help in figuring out how to get sustainable products for low prices.

3. Architects

Architects will play an extremely important role in the presentation of the product and building of it. The architects will be in charge of creating a parking lot that will be efficient in space, but also something that people will want to be a part of and be in. a part of it will be to try and make it art. We don’t want to create something that will cause sore eyes; we want to create something that people won’t be embarrassed or obligated to be a part of.

4. Social media expert

The social media expert will be the person heading the marketing of the product. We want to create an online presence before the parking lot launches. In order to begin revenue, we’ll want to make it so that students are buying decals before the lot opens.

5. Lawyer

A lawyer is important to protect my company from any liability, as well as any partners of the project. Although I do want to be efficient with time and money, I want to make sure I’m safe from liability, in terms of land use, permits and the law.

6. A student representative

A student will be important because they’ll represent the population we want to serve. They will act as a liaison between the students and our company. What do the students need most? Do they have problems with current parking lots? How many problems? They’ll be the person to ask.

7. A contractor

A contractor will be important to go through the building process. They’ll be an important part as well, because they’ll be representing the business. For instance, the same way Skanska USA has become associated with doing most of UF’s on-campus construction, I will want a contractor that will responsibly represent my product.

8. Recycled cement

This is a tangible resource I’ll be looking to get from the sustainability experts. 

9. Transportation expert

The transportation expert will be vital in helping creating a metro system between the parking lot and the campus. They’ll also be responsible for understanding traffic and any transportation-related issues regarding the lot.

10. A business partner

Until students buy decals for the parking lot, I will be in some serious debt. I'll need a business partner, someone who believes in the success of the plan, to financially back the plan. 

Out of all the resources, I do think the architect will be the most important resource. They'll be the most important part of creating a unique product, because they'll be responsible for the final product.